Symantec Safe Site - Give Customers Confidence To Click

Why Trust Is Essential to Click Through

People make snap decisions when they browse the Web. They look for the familiar and the trusted. To maximize traffic to your website, you need to quickly establish credibility and stand out from the rest by displaying the Norton Secured Seal.

1.) Stand out from the competition in search results.

In search results, make it easy for visitors to choose your link over your competitor's. The seal-in-search* plug-in detects Symantec Safe Site and displays it next to your link in search results. The Symantec Safe Site shows the world that your site has been verified by Symantec. Learn more: Symantec Safe Site FAQ.

Download the free AVG LinkScanner browser plug-in to see one example of how the Symantec Safe Site is displayed in search results.

2.) Build trust in your website

Growing concerns about fake sites, viruses and identity theft have made consumers reluctant to click links on websites they don't know. As a result, small businesses struggle to generate the confidence to buy, click, and sign-in online. The Symantec Safe Site provides verification from the most trusted brand on the Internet, giving customers the confidence to click.

3.) Reduce the risk of being blocked by search engines and browsers

Search is one of the most important tools for marketing your small business online. Yet, your website could be blacklisted and blocked from display in search results through no fault of your own. Malware is malicious software installed on your computer or website by hackers without your consent. Symantec Safe Site includes a daily malware scan to detect malware and alert you with detailed information to respond quickly to the attack.

4.) Show customers your identity has been verified

10 times as many consumers feel trust is more important than cost when doing business online (Synovate Research, Oct 2008), and they pay 4% more online when they feel their privacy is assured (Carnegie Mellon, Aug 2007). Yet, it can be tough to prove your identity online when you are not a household name. website users worldwide extend their trust of Symantec to you when they see a Norton Secured seal.

5.) Display the #1 trust mark on the Internet

On average, the Norton Secured seal is displayed 175 million times a day on more than 90,000 websites in 160 countries. In fact, 97 of the 100 largest SSL-using banks in the world, 87% of the largest ecommerce sites in North America and 93% of the Fortune 500 rely on Symantec (including Symantec, its subsidiaries and affiliates) to secure their websites. As the brand trusted by major banks and retailers, the Norton Secured seal helps build confidence for increased loyalty on all types of websites.